SEO Questions Answered

Common questions about SEO, what it involves, and how we work.

How long does SEO take to work?

Most businesses start seeing meaningful movement within 3 to 6 months, though this depends on how competitive your market is, the current state of your website, and how quickly changes are implemented. Technical fixes can produce quicker wins; building authority for competitive keywords takes longer.

What is technical SEO?

Technical SEO covers everything that affects how search engines crawl, interpret, and index your website. This includes site speed, mobile usability, internal linking, site architecture, structured data, and ensuring pages can actually be found and understood by Google. Learn more about our technical SEO service.

What is the difference between an SEO consultant and an SEO agency?

An SEO consultant typically works independently, meaning you deal directly with the person doing the work. Agencies involve larger teams, more layers of communication, and higher costs. For many small to medium-sized businesses, a consultant offers a more focused and cost-effective approach. Find out more about working with an SEO consultant in Surrey.

How much does SEO cost?

SEO costs vary depending on the scope of work, the competitiveness of your market, and whether you need ongoing support or a one-off audit. We offer a free 15-minute consultation to help scope what makes sense for your business before discussing investment.

Do I need SEO if I already run Google Ads?

Yes. Paid search and organic SEO serve different purposes. Google Ads stops generating traffic the moment you stop paying. SEO builds long-term visibility that continues to deliver results over time. Most businesses benefit from running both, though SEO typically delivers a stronger return over the long term.

What is local SEO?

Local SEO focuses on improving your visibility in searches where location matters - for example, "SEO consultant in Surrey" or "plumber near me". This involves optimising your Google Business Profile, building location-relevant content, and ensuring your business appears in local map results. See our local SEO service or read our guide to local SEO for Surrey businesses.

What is AI search optimisation (GEO and AEO)?

Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) are strategies to get your content cited by AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews. These platforms are changing how users find information, and businesses that optimise for them now will have a significant advantage. Read our full guide to AI search optimisation or explore our AI search service.

How do I know if my website has SEO problems?

Common signs include low or declining organic traffic, pages that don't appear in Google search results, slow load times, or a high bounce rate. A technical SEO audit is the most reliable way to identify specific issues. We offer a free initial consultation to help you understand where your website stands.

What does an SEO audit include?

Our SEO audits cover technical health, indexation, site architecture, keyword research, content performance, competitor analysis, and AI search opportunities. You receive a clear, prioritised action plan rather than a generic report.

Do you work with businesses outside Surrey?

Yes. While we are based in Surrey, we work with businesses across the UK. Many of our engagements are fully remote. Get in touch to discuss your requirements.

Have a question not covered here?

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