Resources
Essays on how we approach the work. Technical audits, keyword strategy, measurement, AI search.
These are the deeper companion pieces to the methodology page. Where the methodology covers the five-stage process at a high level, the resources here go into depth on individual aspects of the work.
Useful both for prospective clients deciding whether we know what we are doing, and for in-house marketers and developers who want to apply the same thinking themselves.
How We Audit Technical SEO
A walk-through of how we run a technical SEO audit, what we look at, what we ignore, and how the recommendations get prioritised.
ReadHow We Choose Target Keywords for Local Service Businesses
Why volume is not the only thing that matters, how we factor in intent and competition, and the keywords most local businesses overlook.
ReadMeasuring SEO Success Beyond Rankings
The metrics that actually correlate with business outcomes, why ranking-tracking dashboards mislead, and what to look at instead.
ReadWant to talk through how this applies to your site?
Book a free 15-minute consultation. The first question is usually which of these matters most for you right now.
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